LEO, LUDOVICA
LEO, LUDOVICA
DIPARTIMENTO DI SCIENZE DELL'ECONOMIA
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Mass Wine as a New Product? An Exploratory Investigation in Repositioning Strategies for Wine Consumers
2024-01-01 Prete, M. I.; De Leo, F.; Coppola, D. G.; Leo, L.; Guido, G.
Mass wine as a new product? Consumer perceptions and purchase intention.
2024-01-01 Prete, Maria Irene.; De Leo, Federica; Coppola, Diego Gabriele; Leo, Ludovica; Guido, Gianluigi
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Mass Wine as a New Product? An Exploratory Investigation in Repositioning Strategies for Wine Consumers | 1-gen-2024 | Prete, M. I.; De Leo, F.; Coppola, D. G.; Leo, L.; Guido, G. | |
| Mass wine as a new product? Consumer perceptions and purchase intention. | 1-gen-2024 | Prete, Maria Irene.; De Leo, Federica; Coppola, Diego Gabriele; Leo, Ludovica; Guido, Gianluigi |