The line of study followed in this paper may be summarised as follows: considering the recent development of wine tourism and its capacity to integrate different economic and territorial situations, it is reasonable to suppose that this formula can provide an interesting model of sustainable socio-economic development. Therefore, this study aims to reveal the requirements and theoretical principles which motivate insertion of wine tourism into the general tourism offer in a region. In order to do this, a brief description of wine tourism is followed by an adaptation of the concepts of destination management to the specific subject of this work. A further aim is to verify the determining factors which contribute to the success of wine tourism destinations. In this sense, we have adopted the benchmarking technique and researched the best practices in this sector, in order to try to highlight the factors which determine success, and thus the consequences in management terms. The methodology used to pursue these aims is twofold. First of all we followed the deductive logic by which we attempted to adapt the theory of destination management to wine tourism. Then we studied cases of excellence, and used an inductive approach to discover the main determining factors necessary for creating value in this specific tourism sector. In this way we draw some first conclusions, but these need further research and verification in order to be confirmed.
Wine tourism and enhanced value: a comparison between italian successfull destination
ROSATO, PIERFELICE;MAIZZA, Amedeo
2008-01-01
Abstract
The line of study followed in this paper may be summarised as follows: considering the recent development of wine tourism and its capacity to integrate different economic and territorial situations, it is reasonable to suppose that this formula can provide an interesting model of sustainable socio-economic development. Therefore, this study aims to reveal the requirements and theoretical principles which motivate insertion of wine tourism into the general tourism offer in a region. In order to do this, a brief description of wine tourism is followed by an adaptation of the concepts of destination management to the specific subject of this work. A further aim is to verify the determining factors which contribute to the success of wine tourism destinations. In this sense, we have adopted the benchmarking technique and researched the best practices in this sector, in order to try to highlight the factors which determine success, and thus the consequences in management terms. The methodology used to pursue these aims is twofold. First of all we followed the deductive logic by which we attempted to adapt the theory of destination management to wine tourism. Then we studied cases of excellence, and used an inductive approach to discover the main determining factors necessary for creating value in this specific tourism sector. In this way we draw some first conclusions, but these need further research and verification in order to be confirmed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
