The research shows that regular buyers consider organic food consumption essentially as a way to express their sensitivity for issues that entail an ethical dimension (such as environmental defense). In contrast, occasional buyers tend to prize the care for their own health and that of their families as a leading motivation for buying organic food. Implications for theory and practice are discussed.
Purchasing Motivations of Regular and Occasional Organic Food Consumers: The Incidence of Food Safety and Ethical Concerns
GUIDO, Gianluigi;PRETE, MARIA IRENE;PINO, GIOVANNI;
2011-01-01
Abstract
The research shows that regular buyers consider organic food consumption essentially as a way to express their sensitivity for issues that entail an ethical dimension (such as environmental defense). In contrast, occasional buyers tend to prize the care for their own health and that of their families as a leading motivation for buying organic food. Implications for theory and practice are discussed.File in questo prodotto:
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