Social events are an important driver of spatial and socio-cultural transformation. Their implementation activates socio-cultural dynamics that are quite different from those of other development strategies. Their enormous potential lies above all in the high level of visibility attained by the host territories and their relative socio-cultural values in national and international markets. This helps them to attract new types of consumer (visitors, tourists, investors, companies...) in return for relatively low investment.Events can generate significant socio-economic changes in a community, especially those of small dimensions. The capacity of such communities to perceive their potential benefits is crucial. Their perception is not necessarily objective, and is influenced by numerous factors and variables (Vargas-Sánchez 2011) that induce the local community to share or reject the development strategies adopted. Measuring this perception is more complicated than measuring the economic impact, due to a lack of shared models and to the use of qualitative techniques of inquiry whose results are not strictly comparable. The present study uses a qualitative methodology that combines the Nominal Group Technique with the “Value Stretch Model”. It presents the results of a direct investigation of the perception of possible socio-economic changes brought about by events in certain rural communities in a region in southern Italy: the Salento peninsula in Puglia.
Cultural Events as a Tourist Development Strategy for Rural Areas. Two Case Studies From The Salento Peninsula Compared
TRONO, Anna
2013-01-01
Abstract
Social events are an important driver of spatial and socio-cultural transformation. Their implementation activates socio-cultural dynamics that are quite different from those of other development strategies. Their enormous potential lies above all in the high level of visibility attained by the host territories and their relative socio-cultural values in national and international markets. This helps them to attract new types of consumer (visitors, tourists, investors, companies...) in return for relatively low investment.Events can generate significant socio-economic changes in a community, especially those of small dimensions. The capacity of such communities to perceive their potential benefits is crucial. Their perception is not necessarily objective, and is influenced by numerous factors and variables (Vargas-Sánchez 2011) that induce the local community to share or reject the development strategies adopted. Measuring this perception is more complicated than measuring the economic impact, due to a lack of shared models and to the use of qualitative techniques of inquiry whose results are not strictly comparable. The present study uses a qualitative methodology that combines the Nominal Group Technique with the “Value Stretch Model”. It presents the results of a direct investigation of the perception of possible socio-economic changes brought about by events in certain rural communities in a region in southern Italy: the Salento peninsula in Puglia.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
