This study presents an innovative technological solution, applied to the promotion of both tangible and intangible cultural heritage of the Salento territory (an Italian sub-peninsula). For the itinerant folk music festival called “La Notte della Taranta”, in 2015 an official mobile application called FolkTure, was been used by tourist and citizens during the entire period of the itinerant event (August). Through the application of gamification strategy, augmented reality solutions and multimedia contents, FolkTure app facilitated and stimulated the enjoyment of the event itself and encouraged tourists and citizens to visit the Salento cultural heritage mapped inside the app. The data extracted from the mobile FolkTure app was analyses and interprets through an innovative approach. Text analytics techniques, like semantic and sentiment analysis, integrated with spatial analysis techniques, allowed to identify sentiment score spatial variation and locate geographical area characterized by negative or positive average sentiment score, in order to understand the impact of a cultural event on the local territory.
Mobile app for promoting cultural heritage: geostatistic and textual analysis
Angelo Corallo;Laura Fortunato;Clara Renna;Marco Lucio Sarcinella;Alessandra Spennato;
2019-01-01
Abstract
This study presents an innovative technological solution, applied to the promotion of both tangible and intangible cultural heritage of the Salento territory (an Italian sub-peninsula). For the itinerant folk music festival called “La Notte della Taranta”, in 2015 an official mobile application called FolkTure, was been used by tourist and citizens during the entire period of the itinerant event (August). Through the application of gamification strategy, augmented reality solutions and multimedia contents, FolkTure app facilitated and stimulated the enjoyment of the event itself and encouraged tourists and citizens to visit the Salento cultural heritage mapped inside the app. The data extracted from the mobile FolkTure app was analyses and interprets through an innovative approach. Text analytics techniques, like semantic and sentiment analysis, integrated with spatial analysis techniques, allowed to identify sentiment score spatial variation and locate geographical area characterized by negative or positive average sentiment score, in order to understand the impact of a cultural event on the local territory.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
