"Español Lengua Global": Il successo del Made in Spain

In this paper I will analyse the political process, also actively involving the main Spanish and Hispano-American companies, leading to the understanding and promotion of Spanish language as an essential resource for the development of Spain’s economy. The process completed by the President Pedro Sánchez’s new-elected government in the second half of 2018, started in the early 90s and involved a plurality of voices from the political and academic sphere as well as from the business world (RAE, ASALE, Telefónica, Banco Santander). All these institutions, in many occasions, promoted and guided specific actions supporting this shared glottopolitical goal. In particular, the analysis will examine the project “Español lengua global” as a part of the wider Marca España that can be considered the last act of the former Spanish President’s Mariano Rajoy’s linguistic policy.