Entrepreneurship, Innovation and Inequality Exploring Territorial Dynamics and Development

The purpose of this chapter is to provide a framework that could be of valid support to firms to align big data analysis with their innovation objectives. A vast amount of data, information, and knowledge spread all over the web has emerged today, denoting the age of the Big Data Revolution. While there are different researches that evidence the role and the outcomes that big data could bring to firms in terms of innovation, efficiency, productivity, quality, and customer satisfaction, most of the big data analytics are unfocused and inefficient as they lack alignment with business innovation strategy. A literature review of the main issues characterizing the Big Data Revolution is conducted. Then, based on main emerging challenges and drawbacks an operational framework has been constructed as a response to close off some of the inefficiencies encountered. Finally, the framework has been applied and validated in the context of tourism destinations being that tourism is a sector where knowledge is considered essential for competitiveness and innovation. The findings demonstrate the validity of the framework as well as a series of relevant pieces of knowledge that derive from big data analysis; useful and valid for innovating customers’ experience.