HOW TO BUILD A MOTIVATIONAL SYSTEM FOR SOCIAL INNOVATION THROUGH THE KNOWLEDGE SHARING? BEST PRACTICES FROM THE AGRIFOOD NETWORKS

The paper considers the business model focused on social innovation as a "system of activities" (Bolton and Hannon, 2016) and social innovation depends on the interdependence between these that crosses the company and goes beyond (Zott and Amit, 2010; Cajaiba-Santana, 2014; van Wijk et al., 2019). So, in the analysis framework social change can derive from the recognition of the interdependence and complementarity between company and territory activities, from which a co-creation model of social innovation can derive.