This work focuses on consumer evaluation of bluefish products in terms of three distinguished investigation macro-dimensions: Consumer habits, Bluefish Perception, New Product Propensity. We analyse data to extract the contributions of variables in these macro-dimensions and discuss the phenomena of uncertainty and factor indeterminacy in their relevance as drivers of consumers' decisions.
Uncertainty and Factor Indeterminacy: Quality Perception of Bluefish Products
Ciavolino, E;Angelelli, M;Blasi, FS
2021-01-01
Abstract
This work focuses on consumer evaluation of bluefish products in terms of three distinguished investigation macro-dimensions: Consumer habits, Bluefish Perception, New Product Propensity. We analyse data to extract the contributions of variables in these macro-dimensions and discuss the phenomena of uncertainty and factor indeterminacy in their relevance as drivers of consumers' decisions.File in questo prodotto:
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