Impression management in sustainability stakeholder engagement communication: Theory and practice.

Business theories have always focused on the multiple relationships that exist between the business itself and the environment, highlighting how the complexity and evolution of environmental dynamics have a strong impact on business management In the context of digital transformation and sustainability, it is essential for companies to build an organisation that is characterized by its adaptability, innovation and resilience in meeting stakeholder expectations and coping with changing market conditions, increasingly characterized by sustainable growth. Indeed, companies are also prioritizing sustainable growth by integrating environmental, social and governance (ESG) principles into their core strategies. They see sustainability not only as a compliance requirement, but as a way to create long-term value for stakeholders. this monograph aims to explore how emerging technologies and impression management tactics contribute to the ongoing discussion on stakeholder engagement strategies adopted by the organisation, offering managerial and organisational insights that address managers' communication strategies across different channels.