This research examines the role of future time perspectives in older consumers’ pro-environmental behaviors, which often involve provision of long-term benefits at the cost of short-term benefits. Six studies show that older consumers are less inclined to consume sustainably due to shorter time perspectives compared to younger consumers. However, older adults’ pro-environmental behaviors are malleable to situational factors. Specifically, cues promoting long time perspectives, highlighting immediate rewards, or evoking a younger subjective age increase older adults’ sustainable consumption. Our research reveals a novel driver for pro-environmental behaviors and suggests interventions that encourage sustainable consumption, benefiting both consumer and societal well-being.
The Role of Time Perception in Older Adults’ Sustainable Consumption
Peluso A. M.;Amatulli C.;Guido G.;
2024-01-01
Abstract
This research examines the role of future time perspectives in older consumers’ pro-environmental behaviors, which often involve provision of long-term benefits at the cost of short-term benefits. Six studies show that older consumers are less inclined to consume sustainably due to shorter time perspectives compared to younger consumers. However, older adults’ pro-environmental behaviors are malleable to situational factors. Specifically, cues promoting long time perspectives, highlighting immediate rewards, or evoking a younger subjective age increase older adults’ sustainable consumption. Our research reveals a novel driver for pro-environmental behaviors and suggests interventions that encourage sustainable consumption, benefiting both consumer and societal well-being.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
